Past Webinars

Please find past webinars and related downloads listed below.

Engaging your Audience: Designing a User Experience

People want to engage and interact, not be talked at. So why, despite all of the possibilities of modern web technology, do so many law firms' online presence reflect a brochure-like tone and structure? The fact is that many sites are designed from the perspective of what the firm wants to communicate, rather than reflecting end users' goals, interests and needs. During this complimentary webinar we will be joined by Matthew Neenan, senior information architect and member of the Creative Services Group at Hubbard One, who will discuss how a focused user experience design process can turn your site into an engaging medium for two-way communication with target audiences.

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Marketing Trends & Technologies: Planning for 2010

As a new year approaches, so do new and improved marketing trends. In 2009, there is no question that business and client development were the focal point of most law firms. We also experimented with social media like Twitter. Peer into our crystal ball and see what marketing trends 2010 will usher in to drive business development, marketing and web strategies.

This engaging webinar will forecast the newest trends in web marketing, social media, design strategies, navigation and site search, business development automation and relationship management.

This webinar has now ended.

SharePoint Integration: Harnessing the Power of your Data Through your Intranet (UK)

Law firms large and small are trying to discover the magic ticket that will take their Intranet from just another data hub to a real competitive advantage. Although the blueprint for an Intranet is going to vary by firm, the essentials are the same. Learn how centralising your firm's critical business information and making it available across the firm in diverse ways can not only save time, but can prevent missed opportunities. See why it's important to have the most current and relative information, whether it's experience, proposal, billing, or competitive intelligence information, in the hands of the people who need it. During this webinar we will also look at how law firms are bringing this information together to be leveraged in the most effective way.

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Get More from your Website: Using Web Tactics to Drive New Business

You've spent good money on your website and you've invested time in making in a really good marketing tool. Now, make it your most powerful marketing and business development engine.

This webinar will focus on cost-effective ways that you can use your website to drive new opportunities, connect with audiences and measure ROI. We'll examine how to bolster targeted traffic from search engines, improve cross-selling efforts, engage audiences, enhance user experience and drive call to actions. Our focus will be on tactical change you can make today in order to help make your website more effective and efficient.

This webinar has now ended.

Open. Click. Read. Engage: Drive Value from your Email Marketing Program

Email marketing has become a powerful, vital communication tool in today's marketing environment. Top professional services organisations leverage email communications to drive effective communications. Email marketing provides the ability to send a tailored message to a consumer base that wants to receive the message. Your challenge is to create the correct message and, more importantly, use the right mediums: audio, video, etc.

In this webinar, we will explore best practices for creating, measuring and tracking interactive email marketing communications. Learn how your firm should be engaging with your audiences and how to increase value and readership while creating an integrated marketing program.

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Using Your Network: Building Business Through Alumni Programs

Building and maintaining alumni relationships is a powerful business channel, opening doors to referrals, new business opportunities and potential rehires with minimum investment. Today's market makes your firm's connections more valuable than ever, but creating an organised way to utilise them can be challenging.

In this presentation, we will discuss how your firm can leverage an alumni program to show dedication to employees, past or present, and discover how to know who your firm's network is and where your strengths lay. Learn what trends are benefiting firms the most and how return on your investment can be as simple as closing one deal. Hear how firms are implementing alumni programs; how they manage them, how they built a business case for management buy-in and how they helped establish their firm's reputation as an employee-focused firm.

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Announcing Release Version 6.3

We are excited to announce the latest release of Hubbard One's Business Development Suite software, Version 6.3. The release of Version 6.3 brings great new functionality to Marketing Center and Web Center. Join us for a live demonstration of Release 6.3 features and participate in a live Q&A session.

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The Future of CRM and ERM: Firmwide Integration

In today's market, you have to use every angle to arm lawyers and your team with the knowledge they need to make a difference. Harnessing your intelligence about your contacts, understanding connections and analysing relationship strengths can be critical to your business development efforts. In order to do this, marketers and business developers must create workflows and systems to ensure that they are capturing and leveraging contact intelligence on a regular basis.

During this webinar you will learn how technology can help collect contact information at each touchpoint, share contact and relationship information across the firm and also understand relationship strengths. The webinar will also focus on what's coming next for contact and relationship management.

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Gaining Lawyer Buy-In to Contact Management

Change rarely happens overnight and is seldom easy. It takes time and careful planning to gain lawyer acceptance for new Contact Management software, procedures, and even a new culture of information sharing. Organisational change planning allows you to analyse the organisational issues related to CRM and develop a plan that addresses these issues. During this webinar, we will identify some common challenges towards gaining lawyer buy-in, discuss how the components of organisational change management (training, communication, leadership support, and incentives) can help address these challenges, and finally review the steps to developing an organisational change management plan.

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The Power of Search: Understanding Search Engine Optimisation

The top three search engines account for more than 90% of all online searches submitted. In today's competitive environment, it is vital to make sure your firm is maximising search engine capabilities. How is your firm stacking up to the competition? In this webinar, we will explore everything from how search engines work to what your firm can do to ensure you are maximising search engine capabilities. Join us to learn about spiders and indexing, how people use search engines, on-site optimisation, title tags, domains, inbound linking, sales opportunities and much more!

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Marketing Trends and Technologies: Planning for 2009

As a new year rapidly approaches, so do new and improved marketing trends. In 2008, legal marketing entered the realm of Web 2.0, but what does 2009 hold for the future of legal marketing? This engaging webinar will forecast the newest trends in web marketing, including video, social networking, globalisation, mini-sites and blogs, email marketing, contact management and new business development technologies. We will also preview some important "planning" tools that will help you determine which trends best suit your firm's need for 2009.

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Websites: Moving Beyond the Basics

Move beyond the basics of website content management and explore new trends such as the inclusion of video and audio content on websites, AJAX and enhanced search features, search engine optimisation strategies and techniques and website integration with email marketing and contact management systems. This session will look at what\'s next for law firm websites.

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Elements of Effective Website Content Management

Creating content for a website is a critical, yet time consuming process. However, once great content is created, it is important to make the most of it by leveraging it across a firm's web properties and cross-referencing it within a website in order to provide a 360-degree view of a practice area or lawyer. In this session, we will examine key features of content management, including managing and publishing content, automating the approval process, and leveraging content for online communications.

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Effectively Deploying Blogs and Mini-Sites

As legal websites continue to evolve, firms are realising that web technology is extremely valuable in terms of showcasing the personality of the firm, delivering targeted, relevant content, and highlighting specific industry and matter experience. Blogs and mini-sites allow firms to present targeted content in a timely manner to audiences including clients, industry experts and recruits. Learn how mini-sites and blogs can be used to accomplish this and about effective tools for designing, deploying and managing these systems.

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Use Your Website to Effectively Recruit Top Talent

Attracting top talent is critical to a law firm\'s growth. With higher attrition rates at firms, and increasing complexity and competitiveness in the legal industry it is more important than ever to have a breakthrough web presence to attract and retain top talent. Firms not only need to convey who they are and what they do, but also provide a glimpse of what it is like to work there as well. This session will focus on how leading law firms are relying on various technologies and web-based programs to help make recruiting efforts more efficient.

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Hubbard One's Innovation Forum
20th - 23rd October 2009