Hubbard One Newsletter

Use Video and Get More Bang for Your Marketing Buck

According to Hubbard One’s Director of Product Management, Christopher Kraft, law firms typically spend 12% of their marketing budget on events. He says having made such a major investment firms should look to leverage the content by memorialising the event on video. Read the full story.

“Events can be a great way of capturing valuable content that can be used to market the firm,” says Kraft. “More and more we are seeing firms use the web and online video to help communicate their areas of expertise. As the web becomes more engaging, providing site visitors with more interactive content is becoming a key differentiator for many law firms.”

He says video is ideal for recording lawyers presenting at industry events, documenting client testimonials, and for simply memorialising the event itself.

“Obtaining footage of the event is not hard to do,” says Kraft. “Hubbard One, in partnership with premier video production provider EMI Network, can make sure law firms are supported before, during and after the event.”

The Hubbard One video solution includes:

Videography services at virtually any event location. A producer will work with the firm to understand exactly what the objectives are for the event. Based on this discussion they will determine the appropriate video crew for your needs
Film crew that works with the speakers to ensure they capture footage in the most successful way possible
Post-event editing and transcript creation services, including consulting and software to integrate video into a law firm’s website.

“EMI’s depth of experience with the legal industry, creativity and professionalism make them a perfect complement to our online marketing capabilities,” says Kraft. “Our clients will immediately recognise the value and innovation that our combined businesses will bring to their marketing programmes.”

Learn more about how to capture your next event on video

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About Hubbard One
Hubbard One, a Thomson Reuters business, provides creative, consulting, technology and implementation services for marketing and business development efforts at leading law firms. For ten years, Hubbard One has delivered innovative marketing technology solutions in the areas of websites, proposal generation, targeted marketing, contact management, experience management and intranets to global law firms.