Hubbard One Adds New Client
Development Tools to its Solution Set
Hubbard One has joined forces with two of its sister Thomson Reuters’ companies, enterprise relationship management specialists ContactNet and market intelligence experts, Monitor Suite, to form a new, more powerful law firm client-development organisation.
Preston McKenzie, Vice President and General Manager, Thomson Reuters Client Development, says the assimilation of the two companies allows Hubbard One to provide a full service marketing technology offering to law firms.
“Separately, I believe each company brings unique strengths and capability offerings to the table. However, I believe that united together and backed by the resources of Thomson Reuters, we will be able to redefine what is possible in legal marketing and business development to help our clients create and sustain competitive advantage.”
More than 50 leading law firms use ContactNet as part of their business development and client service programs including Berwin Leighton Paisner, Cuatrecasas, Lewis Silkin, Reed Smith, Skadden, Taylor Wessing and Weil Gotshal. ContactNet brings the power of social networking into the corporate environment and enables law firms to collect and measure the strength of their relationships.
“ContactNet allows firms to transform the way they leverage relationship assets for new business initiatives,” says Preston. “It automatically collects and organises all of a law firm’s contacts and relationships and does not require lawyers to actively contribute to the process, thereby removing the necessity for costly and error-prone data entry practices.”
Monitor Suite provides law firms and corporations with insights to make strategic decisions. It enables them to better target their business development practices and empowers users to utilise legal data to monitor market trends.
“Monitor Suite ensures law firms are working with up-to-date and reliable data. Using this they can undertake market analysis and practice area research, in order to get a better idea of the big picture trends within the profession.”
The key objective of the newly merged company structure is to help clients improve their business performance, says Preston. “The success of our clients is paramount. In the current challenging economic climate, I believe we are obliged to keep developing our services in order help clients get better value from their marketing spend.
“This move will allow our clients access to a broader set of resources, which will enable them to improve marketing effectiveness, drive revenue and expand relationships with their client base.”
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“Combining these three organisations will allow our clients access to a broader set of resources, improve marketing effectiveness, drive revenue and expand relationships with their client base.”
Preston McKenzie,
VP and General Manager
Thomson Reuters Client Development |
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Hubbard One's Innovation Forum
20th - 23rd October 2009
About Hubbard One
Hubbard One, a Thomson Reuters business,
provides creative, consulting, technology and implementation services for marketing and business development efforts at leading law firms. For ten years, Hubbard One has delivered innovative marketing technology solutions in the areas of websites, proposal generation, targeted marketing, contact management, experience management and intranets to
global law firms. |
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